Setting the Sales Price

A very important part of marketing your home is setting the right price.   I'll prepare a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which the houses actually sold. This analysis will also give us information about houses currently on the market and about houses that were on the market but never sold.

Then we will discuss your goal in selling the house. Sellers have different goals that they hope to accomplish in selling, and this goal or these goals need to be factored in when calculating the selling price.

  • Is your goal to get the maximum sales price for your house?
    • If so, are you willing to have your house on the market for a longer period of time?
  • Is your goal to sell your house quickly?
    • If so, are you willing to sacrifice some of your potential profits to sell more quickly?
  • Would you like to establish a balance between selling your house quickly and selling at the best possible price?

Market conditions will play a role in setting the sales price of your house. Prices can be, and usually are, affected by how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer's or seller's market.

Based upon the information that we discuss, together we will then set a price that is reasonable and realistic for the sale of your property